## Title: Head of Sales

About the Role

We are seeking an experienced and high-performing Head of Sales to lead our fast-growing sales operation across both online and offline channels. The ideal candidate has strong experience in retail finance, FMCG, microfinance, and distribution, with a deep understanding of agent-driven sales models.

This role involves managing a multi-layered sales structure that includes:

Master Agents
Super Agents
Field Sales Agents
Offline and Online Sales Teams
In-store Representatives, Enterprise Sales, and Digital Sales Channels

The Head of Sales must be strategic, data-driven, and capable of driving aggressive market expansion.

Key Responsibilities

Sales Leadership & Structure Management

Lead and oversee sales teams across all channels: offline, online, enterprise, diaspora, and in-store
Manage the entire agent ecosystem (Master Agent → Super Agents → Agents)
Set clear KPIs, quotas, and performance expectations for each sales layer

Team Development & Performance

Develop weekly and monthly performance review systems for sales managers, team leads, and agents
Drive recruitment, onboarding, and training of agents, super agents, and sales representatives
Conduct weekly strategy meetings with the sales management team

Sales Strategy & Execution

Develop and execute sales plans aligned with business goals
Expand the agent network and ensure active performance across assigned territories
Coordinate route-to-market strategies for agent-driven and direct sales models

Reporting & Sales Accountability

Ensure accurate and timely reporting from all sales units
Provide performance trends and risk reports to management
Monitor sales funnels and ensure follow-through on leads in collaboration with Customer Experience for CRM insights

Required Qualifications

4–6 years of experience in sales leadership
Proven experience in retail finance, FMCG, microfinance, or distribution
Experience managing agent-driven sales models
Strong strategic and data-driven approach to sales management

Location

Port Harcourt or Lagos, Nigeria

Head of Sales at Pack'N'Pay

Job description