Head of Marketing & Partnerships at Work Dey HR Services

Job Summary

We are seeking a dynamic, highly resourceful, and results-driven Head of Marketing & Partnerships to lead all offline marketing efforts, strategic partnerships, product activations, and experiential campaigns for our fast-growing e-commerce brand.

This role requires exceptional relationship-building, field execution, and creative marketing skills to drive brand awareness, foot traffic, sales growth, and market penetration — especially across malls, gyms, spas, fitness events, salons, supermarkets, and lifestyle hotspots.

You will serve as the bridge between the brand and the physical world, activating grassroots-level awareness and managing strategic partnerships while collaborating with the digital marketing team to ensure campaign synergy.

Key Responsibilities

Partnership Development & Management

• Identify, pitch, and onboard strategic offline partners: gyms, spas, salons, supermarkets, fitness studios, malls, corporate offices, hospitals, and event organizers
• Design win-win partnership proposals including product placement, co-branded promotions, influencer gyms, and referral programs
• Manage long-term partner relationships and ensure visibility, brand integrity, and mutual value
• Coordinate all partnership deliverables: branded stands, flyers, sampling logistics, and training of representatives

Offline Marketing & Brand Activation

• Plan and execute market storms, roadshows, fitness events, mall activations, pop-up booths, in-store demos, and visibility campaigns
• Launch community-based marketing strategies to penetrate high-traffic areas: residential estates, fitness clubs, mother/baby expos, wedding fairs, NYSC camps, and similar venues
• Work with creative teams and vendors to produce offline marketing materials: branded tents, flyers, banners, POS materials, posters, and wearables
• Track and report offline campaign ROI and engagement metrics

Guerrilla & Experiential Marketing

• Develop innovative in-person brand experiences and grassroots campaigns that generate buzz and word-of-mouth