Head of Digital & Social Media

Role Overview

AREWA24 is seeking a visionary and data-driven Head of Digital & Social Media to lead global digital marketing strategy and social media engagement across platforms. This leader will drive brand storytelling, audience growth, product awareness, and community engagement at scale, while ensuring AREWA24's voice remains innovative, responsible, and culturally relevant.

The ideal candidate combines strategic thinking with hands-on execution, understands emerging digital trends, and has deep experience managing global campaigns, cross-functional teams, and performance analytics.

Key Responsibilities

Digital Strategy Leadership

• Develop and lead AREWA24's global SVOD, digital, and social media strategy aligned with brand, product, and business objectives
• Identify emerging digital platforms, technologies, and trends to keep AREWA24 at the forefront of innovation
• Oversee integrated campaigns across paid, owned, and earned digital channels

Social Media & Community Engagement

• Own AREWA24's presence across major social platforms (YouTube, Instagram, X, LinkedIn, TikTok, Threads, etc.)
• Drive audience growth, engagement, and community building through compelling, culturally relevant content
• Establish best practices for real-time engagement, trend participation, and social listening
• Guide crisis response and reputation management across digital channels

Content & Creative Direction

• Lead digital-first storytelling that highlights AREWA24's products, impact, innovation, and values
• Collaborate with creative teams to produce platform-native content including video, short-form, live streams, and interactive formats
• Ensure consistency of voice, tone, and visual identity across all digital touchpoints

Performance Marketing & Analytics

• Define KPIs for digital and social performance, including reach, engagement, conversion, and brand lift
• Use data and insights to optimize campaigns and demonstrate ROI