Head of Commercial - Real Estate at Springpet Homes

Job Summary

The Head of Commercial is a strategic leadership role responsible for driving the commercial success and market expansion of Springpet Homes. This individual will integrate sales, marketing, and business development functions to create a cohesive strategy that maximizes revenue, profitability, and market share. The role entails developing and executing the commercial roadmap, forging high-value partnerships, and leading a high-performance team to achieve aggressive growth targets.

Key Responsibilities

Strategic Leadership & Revenue Growth

• Develop and implement the overall commercial strategy for the company, including sales, marketing, and business development
• Define and achieve annual and quarterly revenue, sales, and profitability targets
• Analyze market trends, customer insights, and competitor activity to identify new growth opportunities

Sales & Channel Management

• Oversee the entire sales lifecycle, from lead generation to closing, ensuring a seamless customer journey
• Manage, mentor, and expand the sales team, setting clear KPIs and performance metrics
• Develop and manage a high-performing network of realtor partners, creating loyalty programs and incentive structures to maximize channel sales

Marketing & Brand Positioning

• Work with the marketing/communications team to develop compelling brand messaging and marketing campaigns that generate high-quality leads
• Ensure all marketing collateral and digital presence effectively communicate the company's value proposition and unique selling points
• Oversee pricing strategies for all projects to ensure competitiveness and optimal profit margins

Business Development & Partnerships

• Identify and secure new business opportunities, including joint ventures, land banking deals, and strategic partnerships with developers and investors
• Lead negotiations for high-stakes contracts and partnerships