Growth / Marketing Executive at Elsadave

Position Overview

We are seeking an exceptional Growth & Marketing Executive to drive customer acquisition, revenue growth, and market expansion across our portfolio companies. This role demands a strategic thinker with hands-on execution capabilities who can build scalable growth systems, optimize conversion funnels, and establish strategic partnerships that accelerate our market presence.

Key Responsibilities

Customer Acquisition & Marketing Funnel Optimization

• Create and improve marketing funnels that drive course purchases and software sign-ups
• Run paid advertising campaigns across Facebook, Instagram, Google, YouTube, LinkedIn, and Twitter
• Develop and execute SEO strategies to improve organic visibility on Google
• Create compelling content that attracts and engages target customers
• Identify and implement new lead generation channels and conversion optimization tactics

Sales Enablement & Performance Tracking

• Collaborate with copywriters and sales teams to refine sales messaging and positioning
• Develop sales scripts and materials to support deal closure
• Track and analyze customer journey metrics from initial ad exposure through purchase
• Conduct A/B testing across sales and marketing channels to identify high-performing approaches

Partnership Development

• Identify and establish partnerships with reseller and distribution partners
• Build collaborations with influencers and complementary businesses to expand reach
• Design and manage affiliate programs to drive incremental revenue
• Oversee partnership performance and optimization

Customer Retention & Brand Building

• Execute email marketing campaigns to drive customer engagement and loyalty
• Develop and run webinars and customer success showcases
• Implement retention strategies and programs to reduce customer churn
• Build brand reputation and awareness initiatives

Analytics & Reporting

• Monitor key performance indicators including customer acquisition cost, return on ad spend, and conversion rates
• Prepare regular reports for leadership on growth metrics and marketing performance
• Use data insights to inform strategic decisions and drive continuous improvement

Requirements

• 5-7 years of marketing experience, with demonstrated expertise in digital marketing
• Proven track record of successfully executing and scaling marketing campaigns