Growth / Marketing Executive at Elsadave

Position Overview

We are seeking an exceptional Growth & Marketing Executive to drive customer acquisition, revenue growth, and market expansion across our portfolio companies. This role demands a strategic thinker with hands-on execution capabilities who can build scalable growth systems, optimize conversion funnels, and establish strategic partnerships that accelerate our market presence.

Key Responsibilities

Customer Acquisition (Primary Focus)

• Create and optimize marketing funnels to drive course enrollments and software sign-ups
• Manage paid advertising campaigns across Facebook, Instagram, Google, YouTube, LinkedIn, and Twitter
• Develop and execute SEO strategies to improve organic search visibility
• Produce compelling content that attracts and engages target customers
• Identify and capitalize on new lead generation opportunities

Sales Enablement

• Collaborate with copywriters and sales teams to refine messaging and positioning
• Develop sales scripts and materials to support deal closure
• Track and analyze customer journey metrics from awareness through purchase
• Conduct A/B testing to identify and scale high-performing approaches

Partnership Development

• Identify and recruit channel partners and resellers
• Establish collaborations with complementary businesses and influencers
• Design and manage affiliate programs to generate additional revenue streams
• Monitor partnership performance and optimize for mutual success

Customer Retention & Engagement

• Develop and execute email marketing campaigns to maintain customer engagement
• Plan and execute webinars and customer success initiatives
• Implement strategies to reduce customer churn and increase lifetime value

Brand Building

• Build brand awareness and establish market reputation
• Create programs and initiatives that strengthen customer loyalty

Analytics & Reporting

• Monitor key performance indicators including customer acquisition cost, return on ad spend, and conversion rates
• Prepare regular performance reports and insights for leadership
• Use data-driven analysis to inform strategic decisions and optimization

Required Experience & Qualifications

• 5–7 years of professional marketing experience, with a focus on digital marketing
• Proven track record of successfully executing marketing campaigns and driving customer acquisition