Trusted listing
Growth & Marketing Executive
ORIKI Group
Lagos, Nigeria
Permanent
Published 2 months ago · Expires 3 weeks from now
Job description
We invite applications from suitably qualified candidates.
Position Overview:
- The GME would be responsible for creating and executing strategies to increase the company’s user base, revenue, and brand presence across the group.
- Develop and implement marketing and promotional strategies to attract and retain prospective partners and clients across the group.
- The role demands a deep understanding of digital marketing principles and the ability to analyze market trends and customer behavior to identify growth opportunities.
- Research, analyze, and understand the target market audience for the ORIKI Group.
- Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, PR, and traditional and paid advertising which includes but is not limited to fliers, billboards, and radio advertising
- Manage and optimize the performance of digital marketing channels.
- Forecast, measure, and analyze digital campaign performance across the funnel.
- Develop and implement digital demand growth strategies.
- Manage and oversee social media channels, the social media team/agency and LED display within the spas.
- Develop creative content for digital campaigns, email, and all other communications as required.
- Analyze past marketing campaign data to improve conversions from future campaigns.
- Report to the MD/CEO about ongoing marketing campaigns, conversion rates, and cost per conversion.
- To initiate, plan, and oversee the delivery of various bespoke marketing projects on behalf of the ORIKI Group.
- Develop formalized business plans including commercial terms, go-to-market strategy, and an execution plan.
- Work closely across multiple functional areas (design, development & supervising Ad Operations) to execute your deals.
- Equipping the ORIKI operational team with the technical and social information needed to enhance sales of the ORIKI products and services.
- Monitor changes in Customer Lifetime Value over time to gauge the effectiveness of retention and upselling strategies.
- Support the partnerships manager with any promotional materials required to enhance partnerships
- Assist with planning and executing events, and attend events on behalf of ORIKI with existing and potential partners
- Ensure all ORIKI Spa brochures are updated and carry all information as expected.
- Ensure accuracy and uniformity of all external communication across all channels.
- Create brand marketing campaigns (in collaboration wit...