GM Sales at Lontor Nigeria

Job Summary

We are seeking an experienced and visionary General Manager – Sales to lead our entire sales function and drive revenue growth across all channels and territories. This role combines strategic leadership with hands-on execution, requiring a results-driven executive who can build high-performing teams, expand market share, and deliver sustainable profitability.

The ideal candidate will be responsible for setting the sales strategy, managing the sales P&L, optimizing distribution networks, and ensuring alignment between sales, marketing, supply chain, and finance functions. As GM-Sales, you will act as the commercial architect of the business, shaping how we win in the marketplace.

Key Responsibilities

Strategic Leadership & Business Growth

• Develop and execute the company's sales strategy to achieve aggressive revenue, volume, and market share targets
• Set long-term goals for market penetration, customer acquisition, and brand positioning
• Analyze market trends, competitor activity, and customer insights to inform go-to-market strategies
• Lead annual and quarterly business planning processes in collaboration with Finance and Marketing
• Drive innovation in route-to-market (RTM), pricing models, and channel mix

Sales Operations & Performance Management

• Oversee all sales activities across Modern Trade, Open Trade, Distributors, E-commerce, and Direct Channels
• Monitor KPIs such as sales performance, sell-in/sell-out, stock turnover, coverage, and conversion rates
• Implement CRM systems and data analytics tools to improve forecasting accuracy and decision-making
• Ensure seamless coordination between field sales, trade marketing, logistics, and inventory teams

P&L & Financial Accountability

• Own the Sales P&L, including revenue, cost of sales, trade spend, promotions, and field expenses
• Work closely with Finance to prepare budgets and financial forecasts