Finance Sales Executive at DAG Industries Nigeria Limited

About the Role

This position offers a great opportunity for career growth. The Finance Sales Executive is responsible for driving growth in asset finance through structured market research, proactive pipeline development, high-quality lead generation, and detailed monitoring of competitor activity.

This is a field-focused sales role that requires strong commercial awareness, disciplined planning, and a deep understanding of the assigned territory. The role is highly KPI-driven and is central to expanding the company's client base and loan portfolio.

Key Responsibilities

Market Research & Territory Intelligence

• Conduct continuous market research within the assigned geographic territory
• Develop in-depth understanding of local demand for asset finance, company products, client demographics, economic activity, and untapped sales potential
• Identify all parks within the specified geography and map fleet owners, park chairmen, dealers, and other key influencers
• Map key clusters of potential clients (e.g., individuals, small businesses, traders)
• Evaluate new financing opportunities and identify underserved client segments
• Prepare and submit market potential reports within set timelines
• KPI 1: New sales potential (market potential) in the assigned territory over a specific time period

Finance Sales Pipeline Development & Management

• Build and maintain a minimum pipeline of 300 potential new finance clients at all times
• Categorize leads into hot, warm, and cold leads based on credit readiness, financing needs, and urgency
• Update the pipeline daily with accurate information on follow-ups, next steps, conversion probabilities, and client movement between stages
• Engage prospects regularly to keep them active and well-nurtured
• Submit weekly pipeline activity and performance reports
• KPI 2: Size, quality, and accuracy of the sales pipeline (minimum 300 leads)

New Finance Sales Generation