Finacial Growth Marketer at Trovest Capital Partners

Job Summary

We are seeking a data-driven and innovative Growth Marketer to drive customer acquisition, retention, and revenue growth. The ideal candidate must have proven experience working within financial institutions or fintech organizations, with a strong understanding of the digital financial ecosystem and customer behavior in the finance space.

You should be passionate about experimenting with marketing channels, analyzing results, and scaling strategies that deliver measurable growth. This position offers a great opportunity for career growth.

Key Responsibilities

• Develop and execute data-backed growth strategies across digital platforms to drive lead generation and conversion
• Optimize marketing funnels across awareness, acquisition, activation, retention, and revenue stages
• Plan, launch, and manage paid digital campaigns (Google, Meta, LinkedIn, etc.) with measurable ROI targets
• Use analytics tools to track, measure, and report on performance and campaign effectiveness
• Conduct market and competitor research to uncover new customer acquisition opportunities in the financial and fintech sectors
• Collaborate with product, sales, and design teams to enhance customer journeys and improve conversion rates
• Implement and monitor A/B testing to optimize content, landing pages, and ad creatives
• Manage and scale email marketing, SEO/SEM, and content marketing initiatives
• Stay informed on emerging trends, tools, and technologies in growth and digital marketing

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Mandatory experience in a financial institution or fintech company
• Proven experience as a Growth Marketer, Digital Marketer, or Performance Marketer
• Strong understanding of performance marketing, SEO, SEM, social media advertising, and analytics
• Proficiency with analytics tools such as Google Analytics, Mixpanel, or HubSpot
• Excellent copywriting and analytical skills