Events & Activation Officer at Aureole Consulting Limited

Job Summary

The Events & Activation Officer will be responsible for planning, coordinating, and executing creative events and brand activations that boost market visibility and drive customer engagement for a leading FMCG/lifestyle & beauty company. The role involves managing end-to-end event processes, handling vendors, optimizing activation impact, and ensuring all activities reflect the brand's identity and support revenue growth.

Key Responsibilities

• Develop and execute activation strategies that position the brand competitively
• Create and manage event plans, timelines, and budgets for smooth execution
• Oversee on-ground event operations including setup, branding, staff coordination, engagement, and breakdown
• Lead the execution of pop-ups, mall activations, roadshows, experiential campaigns, and promotional events
• Negotiate and manage vendors to ensure quality, cost efficiency, and timely delivery
• Collaborate with marketing team members for campaign integration and content creation
• Capture customer data, track leads, and share insights with sales and marketing teams
• Prepare post-event reports covering engagement, attendance, leads, expenses, and ROI
• Monitor competitor activities and identify new activation opportunities
• Manage documentation such as contracts, proposals, permits, and activation calendars
• Maintain strong brand visibility through consistent and high-quality signage and merchandising

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, PR, Event Management, or related field
• 2–4 years hands-on experience in event management, experiential marketing, or brand activations
• Proven experience managing pop-ups, roadshows, mall activations, or promotional campaigns
• Strong vendor and team management experience
• Prior experience in FMCG, lifestyle, or beauty industry (especially hair care)