E-Commerce Specialist

A reputable organization seeks a dedicated individual for this role. Job Purpose - The E-Commerce Specialist is responsible for driving online sales growth by managing and optimizing the company’s e-commerce channels, marketplace partnerships, and digital customer experience, ensuring strong brand visibility, conversion performance, and revenue growth for RFL products across digital platforms. Key Responsibilities: - Manage company-owned online store and brand storefronts on marketplaces - Oversee product listings, pricing, promotions, and digital merchandising. - Ensure accurate product content, images, descriptions, and stock availability online. - Develop and execute e-commerce growth strategies to increase traffic, conversion rates, and basket size. - Plan and manage online promotional campaigns and seasonal sales activations. - Manage relationships with online retailers, aggregators, and delivery partners. - Negotiate commercial terms, commissions, and promotional placements. - Track key e-commerce KPIs: traffic, conversion rate, CAC, ROAS, order fulfillment time, and customer ratings. - Generate performance reports and insights to improve digital sales effectiveness. - Work with Supply Chain and Logistics teams to ensure timely order processing and delivery. Required Qualifications: - First Degree or its equivalent in Mass Communication, Marketing, Business Administration, Purchasing and Supply or other relevant discipline. - Minimum of 3 years’ hands-on experience managing marketplace platforms in a similar FMCG company is required. Required Skills & Competencies - E-commerce platform management (Shopify, WooCommerce, Magento, etc.). - Marketplace operations and digital merchandising. - Digital marketing and performance advertising basics. - Understanding of online payment and logistics integration. - Commercial and result-driven mindset. - Strong analytical and problem-solving ability.