Digital Marketing Specialist at Havana Group

Job Summary

We are seeking a results-driven email marketing professional to join Havana Group. In this role, you'll play a key role in driving lead generation, nurturing client relationships, and scaling marketing performance through cold email outreach, bulk campaigns, and targeted automation sequences.

Responsibilities

• Plan, create, and execute cold email outreach and bulk email marketing campaigns for different audiences and goals
• Write compelling copy that drives clicks, engagement, and conversions
• Manage and optimize email automation flows and sequences
• Segment audiences for targeted communication and improved results
• Track and analyse campaign performance metrics (open rates, click-through rates, conversions, etc.)
• Conduct A/B tests and use insights to improve campaign effectiveness
• Collaborate with sales and content teams to ensure consistent messaging across channels
• Ensure compliance with email regulations and deliverability best practices

Requirements

• Proven experience in email marketing and cold outreach, preferably in B2B or digital marketing environments
• Strong understanding of email automation and outreach tools (e.g., HubSpot, Instantly, Mailchimp, Lemlist, ActiveCampaign, etc.)
• Excellent copywriting and storytelling skills
• Data-driven mindset with the ability to interpret and act on metrics
• Self-motivated, detail-oriented, and able to work independently in a remote setting