Digital Marketing Specialist

An established company is recruiting for the following position. JOB OBJECTIVES The Digital Marketing Specialist will play a key role in driving the digital transformation strategy for the organization, overseeing and executing digital marketing initiatives to build brand awareness, increase consumer engagement, and drive e-commerce growth.  This role involves leveraging digital channels such as social media, SEO, email / SMS marketing, paid advertising, content marketing, and analytics to enhance the brand’s digital footprint and deliver measurable business results.  The Digital Specialist will work closely with the business development and e-commerce teams to ensure the effective implementation of digital campaigns and strategies aligned with the company’s objectives, ultimately contributing to sales growth and overall business performance. Key Responsibilities: Digital Strategy Development & Execution

• Develop and execute comprehensive digital marketing strategies to support organization’s objectives, increase customer acquisition, drive products and services awareness, and enhance online presence.

• Lead the planning and implementation of integrated digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and partnerships to drive traffic, leads, and conversions.

• Ensure digital campaigns and contents align with overall business strategy, and objectives while focusing on driving measurable engagement and growth.

• Collaborate with cross-functional teams (business development and e-commerce) to design and execute strategies that complement traditional marketing efforts, ensuring consistent messaging and branding.

• Monitor and optimize digital channels to improve performance, increase ROI, and maximize brand visibility.

• Drive customer acquisition and engagement by leveraging data-driven insights to refine campaign tactics and deliver optimal results.

• Continuously assess and adjust digital strategies based on market trends, competitor activity, and performance analytics to ensure ongoing effectiveness

Social Media & Content Management

• Manage and optimize the brand\'s social media presence across platforms (Facebook, Instagram, Twitter, TikTok, etc.), ensuring regular, creative, and impactful content creation to increase brand visibility and customer engagement.

• Ensure all content is aligned with the brand\'s voice, tone, visual identity and objectives

• Work with the internal team to create digital assets, including videos, graphics, blogs, and other content tailored for digital platforms.

• Analyze engagement data to measure content performance and adjust strategies accordingly.

• Monitor social media trends and create content tailored to the target audience, ensuring relevancy...