Digital Marketing Officers

We are looking for a qualified candidate to fill this position. Key Responsibilities: Digital Marketing & Lead Generation: - Plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and display networks. - Manage and grow the company’s online presence (website, LinkedIn, Google Business, Meta platforms, etc.). - Create compelling digital content (posts, ads, videos editing and production, newsletters) tailored to target audiences. - Drive inbound lead generation campaigns aligned with product offerings. Sales & Deal Closure: - Engage with leads generated through digital channels, qualify prospects, and close deals. - Manage the digital sales pipeline, ensuring timely follow-up and conversion. - Collaborate with the Business Development team to align digital sales with field activities. - Meet and exceed assigned monthly and quarterly sales targets. Customer Engagement & CRM Integration: - Capture and update customer data in the CRM system for effective tracking. - Nurture relationships with prospects and customers through personalized digital touch points. - Provide excellent pre- and post-sales support via digital communication channels. Analytics & Performance Tracking: - Monitor and report performance of digital marketing and sales activities. - Track KPIs including reach, engagement, leads generated, conversion rates, and revenue closed. - Provide insights and recommendations to improve campaign ROI and sales efficiency. Key Performance Indicators (KPIs) - Number of qualified leads generated via digital channels. - Conversion rate of leads to sales. - Monthly/quarterly revenue achieved from digital channels. - Engagement growth across social media and website. - Customer satisfaction and retention from digital touch points. Required Qualifications: & Skills - Bachelor’s Degree in Marketing, Business, Communications, or related field. - 2 – 4 years’ proven experience in digital marketing and sales (B2B preferred). - Strong knowledge of digital marketing tools (SEO, Google Ads, Meta Business Suite, LinkedIn Ads, email automation). - Track record of achieving and exceeding sales targets. - Proficiency with CRM systems and digital sales tools. - Excellent communication, negotiation, and customer engagement skills. - Creative, analytical, and performance-oriented mindset.