Digital Marketing Officer at Online Foodstuff Store Limited

Role Overview

Online Foodstuff Store Limited is seeking a results-driven and tech-savvy Digital Marketing Officer to join our growing team. The ideal candidate will be responsible for executing digital marketing campaigns, managing social media platforms, handling email marketing, and creating engaging video content to drive brand awareness, traffic, and sales. This position offers excellent opportunities for career growth.

Key Responsibilities

Video Content Creation & Brand Communication

• Shoot and edit high-quality marketing videos for social media and digital campaigns
• Create engaging video content for promotions, product highlights, and brand storytelling
• Use AI tools to enhance video editing, content optimization, and campaign performance

Social Media Management

• Manage and grow the company's presence across platforms (Instagram, Facebook, TikTok, X, and others)
• Schedule, monitor, and analyze posts to increase engagement and followers
• Respond to comments, messages, and inquiries promptly to build strong customer relationships

Digital Advertising & Analytics

• Plan, execute, and monitor social media and digital ad campaigns (Meta, Google, TikTok)
• Optimize ad performance using insights, A/B testing, and performance analytics
• Prepare periodic digital marketing performance reports for management review

Email Marketing

• Develop and manage email marketing campaigns for promotions, customer retention, and product updates
• Build and segment email lists for targeted communication
• Track open rates, click-through rates, and conversions to improve performance

Strategy & Collaboration

• Work closely with management to align digital marketing initiatives with business goals
• Contribute innovative ideas for promotions, campaigns, and customer engagement

Requirements

• OND, HND, or B.Sc. in Marketing, Mass Communication, Business, or related field
• 3–5 years of hands-on experience in digital marketing and social media management