Digital Marketing Officer at Afripoint Group Limited

About the Role

Afripoint Group Limited is seeking a creative, proactive, and results-oriented Digital Marketing Officer to join our dynamic team in Lagos, Nigeria. The ideal candidate must be passionate about digital trends, skilled in data-driven marketing, and capable of executing end-to-end digital campaigns that support organizational growth.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, Google platforms, and other digital channels
• Create engaging digital content including graphics, short videos, infographics, reels, and marketing copies
• Manage and grow the company's social media presence across Facebook, Instagram, LinkedIn, TikTok, X, and YouTube
• Monitor website traffic, analytics, and SEO performance, and recommend strategies for improved ranking
• Run paid advertising campaigns including Meta Ads, Google Ads, and retargeting campaigns
• Conduct competitor analysis and stay updated on emerging digital trends and tools
• Track campaign performance and prepare weekly and monthly digital marketing performance reports
• Manage email marketing campaigns and lead-generation funnels
• Engage with online communities, respond to comments and messages, and support online customer interactions
• Collaborate with internal teams (sales, branding, communication) to achieve marketing objectives
• Support offline marketing when necessary, including activations, photoshoots, and branding projects

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field
• 2–3 years of proven experience in Digital Marketing or Social Media Strategy
• Strong knowledge of SEO/SEM, Google Analytics, Meta Business Suite, and social media tools
• Ability to create digital designs using Canva or similar tools
• Experience creating and managing paid ads on Meta and Google platforms
• Excellent writing and communication skills
• Strong analytical skills and data-driven mindset