Digital Marketing Manager

We invite applications from suitably qualified candidates. Position Overview: - Sweet Sensation is seeking an experienced Digital Marketing Manager to lead the company’s digital strategy and drive measurable business growth across all online touchpoints. - The ideal candidate is strategic, innovative, data-driven, and capable of managing a high-performing digital team. Key Responsibilities: - Develop and execute a comprehensive digital marketing strategy - Lead and manage an in-house digital team and external agency partners - Plan and optimize multi-channel campaigns (SEO, paid ads, email, social, content) - Monitor digital KPIs, analyze performance, and improve ROI - Oversee website performance, user experience, and digital asset management - Manage digital marketing budgets and vendor relationships - Stay updated on digital trends, technologies, and best practices - Collaborate with Sales, Product, IT, and other departments to align initiatives. Requirements: - Degree in Marketing, Communications, Business, or a related field - Strong experience in digital marketing and performance optimization - Proficient in analytics tools (Google Analytics, Meta/Ads Manager, SEO tools) - Proven ability to manage digital budgets and vendors - Strong leadership, communication, and reporting skills - Experience executing data-driven marketing campaigns. What We Offer - Competitive salary - Opportunity to shape Sweet Sensation’s digital future - Fast-paced and innovative work environment.