Digital Marketing Executive at Rome Business School Nigeria

Job Overview

Rome Business School Nigeria seeks a dedicated Digital Marketing Executive to optimize campaigns, generate qualified leads, and strengthen the institution's digital presence. This role offers the opportunity to drive student recruitment and enrollment growth while building a strong digital brand for a reputable educational organization.

Key Responsibilities

• Drive student recruitment and enrollment growth through effective digital marketing initiatives across major online platforms
• Monitor and evaluate campaign performance to ensure optimal reach, engagement, and conversion outcomes
• Maintain a strong, user-friendly institutional digital presence that supports academic information delivery and brand credibility
• Ensure digital messaging and promotional materials are aligned with institutional objectives and intake timelines
• Deliver periodic performance insights to support strategic decision-making and continuous improvement
• Support institutional visibility through market awareness and competitive landscape assessments
• Maintain consistency and accuracy in institutional marketing materials across digital and print channels
• Support institutional events, outreach programs, and engagement activities to enhance brand presence
• Collaborate with internal teams to strengthen student experience, communication effectiveness, and institutional reputation

Requirements

• BSc, HND, or OND in Marketing or a related field
• Minimum of 3 years' experience in digital marketing, preferably within the education sector
• Strong Excel skills and experience using CRM systems (e.g., Zoho) for student lead tracking
• Hands-on experience with SEM, Facebook, Instagram, LinkedIn, and social media management
• Knowledge of email marketing
• Familiarity with marketing research tools such as SEMrush
• Strong communication skills with an understanding of communication philosophy
• Relevant marketing certifications (an added advantage)

What We Offer

• Exposure to multi-channel digital marketing and data-driven decision-making within the education sector