Digital Marketing Executive at Design Union

Job Summary

Design Union seeks a dedicated Digital Marketing Executive to design and implement comprehensive online marketing strategies across all digital platforms. In this role, you will coordinate marketing initiatives, manage digital channels, and drive measurable results through data-driven decision-making and creative strategy.

Key Responsibilities

• Design and implement online marketing strategies across all digital platforms
• Coordinate the marketing team to execute digital marketing strategies effectively
• Manage the company's social media platforms and web advertising campaigns
• Develop and optimize social media strategies for engagement and conversion
• Identify and adopt the latest industry trends and technologies for optimal impact
• Analyze site traffic, including click navigation, shopping patterns, and purchase conversion rates
• Assess the online user experience and develop strategies to increase Net Promoter Score (NPS)
• Maintain customer communications through weekly reports, news articles, and industry guides
• Develop, maintain, and implement the organization's digital marketing budget
• Prepare and present digital marketing reports to stakeholders

Required Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field
• Minimum 5 years' experience in a similar Digital Marketing position
• Proven track record as a Digital Marketing Specialist with measurable results
• In-depth knowledge of digital marketing techniques and best practices
• Experience with social media networking and advertising platforms
• Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques
• Knowledge of the latest technology and trends within the industry, ideally demonstrated through professional certifications or completed online courses and training

Required Skills & Attributes

• Creative mindset with ability to create content focused on achieving commercial results
• At least intermediate proficiency in content creation tools such as Photoshop and video-editing software
• Excellent written and verbal communication skills
• Advanced project management capabilities
• Strong interpersonal and team collaboration skills

Location

Lagos, Nigeria