Digital Marketing Executive

This position offers a great opportunity for career growth. Key Responsibilities: - Drive student recruitment and enrollment growth through effective digital marketing initiatives across major online platforms - Monitor and evaluate campaign performance to ensure optimal reach, engagement, and conversion outcomes - Maintain a strong, user-friendly institutional digital presence that supports academic information delivery and brand credibility - Ensure digital messaging and promotional materials are aligned with institutional objectives and intake timelines - Deliver periodic performance insights to support strategic decision-making and continuous improvement - Support institutional visibility through market awareness and competitive landscape assessments - Maintain consistency and accuracy in institutional marketing materials across digital and print channels - Work collaboratively with internal teams to strengthen student experience, communication effectiveness, and institutional reputation Requirements: - BSc, HND, or OND in Marketing or a related field - Minimum of 3 years’ experience in digital marketing, preferably within the education sector - Strong Excel skills and experience using CRM systems (e.g., Zoho) for student lead tracking - Hands-on experience with SEM, Facebook, Instagram, LinkedIn, and social media management - Knowledge of email marketing - Familiarity with marketing research tools such as SEMrush - Strong communication skills with an understanding of communication philosophy - Relevant marketing certifications are an added advantage