Digital Marketer at FiNGO Consulting Ltd

Position Overview

An exciting opportunity has arisen for a motivated professional. The Digital Marketer will design and execute digital marketing and business-development strategy. This role combines online marketing expertise with lead generation and client outreach, ensuring a strong digital presence while actively sourcing and pursuing new consultancy opportunities.

Key Responsibilities

Digital Marketing & Brand Visibility

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives
• Manage content creation and campaigns across the website, email, and social media platforms
• Coordinate paid advertising (Google Ads, LinkedIn, Facebook, Instagram) and optimize SEO/SEM for higher search rankings
• Monitor and report on KPIs such as web traffic, engagement, and campaign ROI

Opportunity Sourcing & Lead Generation

• Identify consultancy opportunities online—including tenders, RFPs, donor-funded projects, and partnership calls—via relevant portals, professional networks, and industry websites
• Build and maintain a database of prospects and qualified leads
• Draft and send personalized outreach communications to potential clients and partners
• Follow up on leads through email, calls, and LinkedIn to nurture relationships and convert prospects into contracts
• Collaborate with the operations team to prepare capability statements and marketing collateral for proposals

Client Relationship Management

• Maintain an up-to-date CRM or lead tracker, recording all communications and next steps
• Provide weekly reports on leads generated, proposals submitted, and follow-up status
• Support the consulting team in scheduling meetings and presentations with prospects

Qualifications & Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2–4 years' experience in digital marketing and B2B lead generation, preferably in professional services