Digital Marketer

This vacancy presents a chance to join a leading organization. Key Responsibilities: Social Media Strategy & Content Creation:

• Develop and execute a comprehensive social media strategy aligned with the company’s goals.

• Create, schedule, and post engaging content (text, images, videos, graphics, and stories) across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

• Ensure brand consistency in tone, style, and messaging.

Community Management & Engagement:

• Monitor, respond to, and engage with followers, customers, and potential clients in a timely and professional manner.

• Foster customer relationships by addressing inquiries, handling complaints, and encouraging discussions.

• Collaborate with influencers, brand ambassadors, and partners to expand reach.

Advertising & Campaign Management:

• Plan and execute paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to boost brand visibility and sales.

• Optimize ads for engagement, lead generation, and conversions.

• Track ad performance and adjust strategies to maximize return on investment (ROI).

Performance Analysis & Reporting:

• Monitor and analyze social media metrics, such as engagement, reach, impressions, and conversion rates.

• Generate reports with insights and recommendations to improve future campaigns.

• Use tools like Google Analytics, Meta Business Suite, Hootsuite, or Buffer to track success.

Trend Analysis & Innovation:

• Stay up-to-date with social media trends, algorithm changes, and industry best practices.

• Experiment with new content formats and strategies to maintain relevance.

• Identify opportunities to leverage trending topics and viral content.

Collaboration & Coordination:

• Work closely with content creators, graphic designers, and videographers to produce high-quality visuals and videos.

• Coordinate with the marketing, sales, and PR teams to align campaigns with overall business goals.

• Assist in planning and executing social media contests, giveaways, and promotional events.

Requirements:

• Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.

• Proven experience as a Social Media Marketer, Digital Marketer, or Content Creator.

• Strong understanding of social media algorithms, trends, and analytics tools.

• Experience with social media management tools like Hootsuite, Buffer, or Sprout Social.

• Proficiency in graphic design tools (Canva, Adobe Photoshop) and video editing software (CapCut, Adobe Premiere Pro).

• Excellent c...