Digital Marketer

We are seeking an experienced professional for this opening. Position Overview: - We are seeking a creative and results-driven Digital Marketer to design, implement, and manage online marketing campaigns that enhance the hotel’s brand visibility, attract new guests, and drive bookings. - The ideal candidate will be skilled in digital marketing strategies, content creation, and data-driven decision-making. Key Responsibilities: - Develop and execute digital marketing campaigns across social media, email, websites, and online advertising platforms. - Manage and grow the hotel’s social media presence (Facebook, Instagram, LinkedIn, TikTok, etc.). - Create engaging content (graphics, videos, posts, blogs) to promote the hotel’s services, events, and promotions. - Optimize the hotel’s website and online listings for search engines (SEO/SEM). - Monitor and analyze campaign performance using tools such as Google Analytics, Facebook Ads Manager, etc. - Collaborate with the sales and reservations team to boost online bookings. - Manage hotel listings on OTAs (Online Travel Agencies) like Booking.com, Expedia, and Airbnb. - Track trends in digital marketing and hospitality to recommend innovative strategies. - Build and manage the hotel’s online reputation, including responding to reviews and guest feedback on digital platforms. - Prepare monthly marketing reports to measure ROI and suggest improvements. Required Qualifications: & Skills - Bachelor’s Degree in Marketing, Communications, Business, or a related field. - Proven experience (2 - 4 years) in digital marketing, preferably within the hospitality industry. - Strong knowledge of SEO, SEM, social media marketing, content creation, and email campaigns. - Proficiency in marketing tools such as Google Ads, Google Analytics, Meta Business Suite, Canva, Photoshop, or similar platforms. - Excellent writing, communication, and creative design skills. - Ability to manage multiple projects and meet deadlines. - Strong analytical skills and data-driven decision-making abilities.