Trusted listing
Digital Lead
Octoplus Marketing
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
A dynamic team is expanding and looking for the right talent.
Key Responsibilities:
- Create and implement digital marketing strategies across multiple platforms to drive brand visibility and business growth.
- Lead, mentor, and manage the digital team to execute campaigns effectively.
- Oversee the planning, execution, and optimization of digital campaigns to maximize performance and ROI.
- Analyze campaign performance using analytics tools and adjust strategies based on data insights.
- Manage and allocate the digital marketing budget to ensure cost-efficiency and maximum impact.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years experience in digital marketing, with at least 1 year in a leadership role.
- Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Expertise in digital analytics tools (Google Analytics, Adobe Analytics, etc.) and campaign optimization.
- Experience in managing and allocating digital marketing budgets.