Digital Content Specialist at Elizabeth Maddeux
Confidential
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Digital Content Specialist
About the Role
A reputable organization in the healthcare industry seeks a dedicated Digital Content Specialist to develop and execute engaging, high-quality content across multiple platforms. This role involves conceptualizing, producing, editing, and managing digital content to drive brand awareness, patient engagement, and service visibility. The ideal candidate is creative, detail-oriented, and passionate about simplifying complex healthcare topics into relatable, impactful storytelling.
Key Responsibilities
Content Strategy & Planning
- Develop and manage a monthly content calendar that aligns with the company's marketing goals, campaigns, and healthcare awareness initiatives
- Collaborate with internal teams (pharmacists, marketing, HR, and patient services) to identify key themes, campaigns, and storytelling opportunities
Content Creation & Execution
- Generate creative content ideas including videos, photos, graphics, blogs, reels, and infographics tailored to the healthcare audience
- Write, script, and produce engaging and informative healthcare-related content in line with brand tone and compliance standards
- Shoot video content based on creative concepts
- Edit and finalize video content for social media and digital campaigns using modern editing tools such as Adobe Premiere Pro and CapCut
Social Media Management
- Manage the company's social media platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and X
- Schedule and post approved content consistently across all digital platforms
- Monitor engagement, respond to audience interactions, and maintain a professional and responsive online presence
- Track analytics, insights, and campaign performance to optimize reach and engagement
Collaboration & Compliance
- Work closely with the Marketing and Pharmacy Retail Teams to ensure all content meets healthcare communication standards and complies with industry regulations
- Maintain confidentiality and adhere to organizational policies
Location
Lagos, Nigeria