Digital and Content Marketing Executive

The Role

• The Digital & Content Marketing Executive will lead the end-to-end marketing engine for Acumeet.ai — including brand visibility, digital demand generation, content production, event marketing, offline marketing, and product storytelling.

• This role requires a creative strategist who understands AI SaaS, enterprise buying journeys, and marketing to compliance-driven organizations. You will shape Acumeet’s voice in the market, support sales pipeline growth, and deliver campaigns that convert.

Key Responsibilities: Digital Marketing Execution:

• Lead Acumeet’s digital strategy across paid, owned, and earned channels.

• Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels.

• Optimize acquisition and retargeting funnels to drive product demos, free trials, and pipeline pipeline contribution.

• Manage website SEO, CRO, analytics (GA4), and landing page performance.

• Implement and optimize marketing automation flows for SDR/AE handoff.

Content Leadership:

• Own the Acumeet content calendar across all formats:

• Blogs

• Whitepapers

• Product explainers

• Case studies

• Webinar scripts

• Industry reports

• Email sequences

• Produce compliance-aligned content that resonates with enterprise personas (CIO, CTO, COO, Head of Compliance, IT Governance, PMOs).

• Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging.

Offline Marketing & Events:

• Plan and execute Acumeet representation at:

• Industry conferences

• CIO roundtables

• Breakfast meetings

• Partner roadshows (Microsoft, Huawei, MTN, etc.)

• Exhibitions and product demos

• Manage offline brand assets: banners, brochures, signage, corporate gifts.

• Work with the sales team to ensure event ROI and lead capture follow-up.

Brand & Product Positioning:

• Maintain Acumeet’s brand identity, tone, and competitive positioning.

• Collaborate with product & engineering to simplify technical concepts into product marketing stories.

• Develop persona-based messaging for:

• Financial Services

• Healthcare

• Government

• Telecom

• Professional Services

• Ensure messaging aligns with Acumeet’s compliance commitments (SOC 2, ISO 27001, GDPR, HIPAA).

Analytics & Reporting:

• Build dashboards for:

• MQLs, SQLs, pipeline contribution