Content Strategist at Mshel Homes Ltd

Role Overview

We are looking for a wordsmith and story architect to bring our brand to life. The Content Strategist is the bridge between brand strategy and audience engagement. You will translate high-level brand positioning into a cohesive, year-round content plan. You will decide what stories we tell, on which platforms, and in what format to drive engagement and growth.

Key Responsibilities

• Develop and manage the editorial calendar across all channels (blog, social, email, YouTube, etc.)
• Conceptualize and execute integrated content campaigns that support brand initiatives and product launches
• Create content for every stage of the customer journey—from awareness pieces to conversion assets
• Optimize content for search and distribution; partner with the growth team to ensure content drives traffic and leads
• Act as the gatekeeper for brand voice, editing and approving all copy to ensure consistency with strategy
• Monitor content performance metrics (engagement, shares, time on page) and iterate strategy based on data insights

Required Qualifications

• 3+ years of experience in content strategy, editorial leadership, or content marketing
• Exceptional writing and editing skills with a portfolio of published work
• Experience with SEO tools (e.g., SEMrush, Ahrefs) and social media management platforms
• BA/BS in English, Journalism, Communications, or Marketing

Location

Lagos, Nigeria