Content Marketer at SycamoreNG

About the Role

The Content Marketer will be responsible for creating, managing, and optimizing compelling content across multiple channels to strengthen the brand presence, support product awareness, and drive growth. This role requires strong storytelling ability, creativity, strategic thinking, and a deep understanding of digital marketing trends.

Key Responsibilities

Content Creation & Management

• Develop and execute a content strategy aligned with business and marketing goals
• Create high-quality content including social media posts, blog articles, newsletters, scripts, website copy, product descriptions, and marketing materials
• Manage the content calendar and ensure consistent brand messaging across channels
• Coordinate content delivery across departments for campaigns, product launches, and cross-functional initiatives

Digital & Social Media Marketing

• Manage and grow social media platforms (Instagram, X, LinkedIn, TikTok, Facebook, and others)
• Monitor trends, competitor activity, and industry conversations to create timely and relevant content
• Collaborate with design and product teams to develop creative assets (graphics, videos, animations, etc.)
• Track, analyze, and report social media performance and engagement metrics

Brand & Communication

• Ensure all content aligns with brand voice, tone, culture, and values
• Support internal communication efforts including newsletters, event content, and HR initiatives
• Create compelling stories that highlight products, customer success, and brand impact

Campaign & Growth Support

• Support paid and organic marketing campaigns with tailored content
• Work with the Growth team to refine content strategies that drive conversions and customer engagement
• Conduct customer and market research to develop relatable and problem-solving messaging

SEO & Analytics

• Optimize content for search engines and track performance analytics