Chief Marketing Officer / Digital Marketing Manager

About the Role

CashXpress Nigeria Limited is expanding its team and seeking dynamic marketing talent. This posting covers a spectrum of marketing-focused roles, from executive leadership (Chief Marketing Officer) to hands-on execution (Digital Marketing Manager/Specialist) and business development (Digital Business Developer).

The successful candidate will report to the Board of Directors/Shareholders and Managing Director, collaborating closely with Product, Finance, Analytics, Compliance, IT, and Customer Service teams.

Chief Marketing Officer — Key Responsibilities

Strategy & Leadership

• Set overall marketing strategy and brand vision for CashXpress Nigeria, aligning with regulatory constraints and risk controls
• Lead multi-channel demand generation, performance marketing, product marketing, brand and communications, and market research
• Own the marketing budget, ROI, and go-to-market strategies for new lending products and partnerships
• Build and mentor a high-performing marketing leadership team; drive cross-functional collaboration with product, risk, and customer experience teams
• Represent CashXpress in public forums, media engagements, and investor relations as appropriate

Campaign Execution & Optimization

• Plan and execute multi-channel acquisition campaigns (digital ads, social, content, email, SMS, affiliate programs) to drive loan originations and app installs
• Optimize marketing funnel, A/B test creatives, landing pages, and attribution models; manage budgets and vendor relationships
• Support CRM/marketing automation, segmentation, and lifecycle campaigns (onboarding, optimization, and retention)

Analytics & Performance

• Collaborate with Product and Analytics to define and track growth KPIs (CAC, LTV, activation, retention, repayment rates)
• Lead performance reporting to senior leadership and Board as needed

Compliance & Brand Management

• Oversee brand consistency, PR support, and communications aligned with regulatory and ethical standards
• Coordinate with Compliance to ensure all marketing materials meet regulatory requirements
• Identify and secure partnerships that strengthen market presence