Channel Manager (B2B) at Workforce Group

About the Role

A leading multinational in the refined edible oil and consumer goods industry is seeking a Channel Manager (B2B) to lead its industrial sales and distribution strategy across Nigeria. This role is ideal for a strategic business builder who thrives on driving volume growth, strengthening institutional partnerships, and managing high-impact commercial operations.

Key Responsibilities

• Lead the design and execution of a national B2B sales and distribution strategy for refined oil products
• Acquire, grow, and manage relationships with industrial buyers, food processors, hospitality chains, and major distributors
• Negotiate long-term supply agreements, optimize channel performance, and ensure seamless order-to-fulfillment delivery
• Drive measurable sales growth and profitability targets through data-driven planning, CRM insights, and execution excellence
• Collaborate cross-functionally with supply chain, marketing, and commercial finance teams to maintain optimal service levels and operational efficiency
• Monitor market trends, competitor activities, and pricing dynamics to inform proactive commercial strategy
• Lead and mentor the B2B sales team to achieve superior market penetration, customer retention, and profitability outcomes

Required Qualifications

• Bachelor's Degree in Business Administration, Marketing, or related field (MBA preferred)
• Minimum of 7 years progressive sales leadership experience in FMCG or manufacturing with strong exposure to B2B and B2C channels
• Proven success in key account management, trade marketing, and distributor partnerships

Key Skills & Competencies

• Excellent negotiation, data interpretation, and strategic communication skills
• Strong understanding of route-to-market frameworks, demand planning, and sales automation tools (CRM/SFA)
• Dynamic commercial leadership with a proven record of driving B2B growth in the FMCG or agro-processing sector