Category Development Manager at Sonia Foods Industries

Job Summary

The Category Development Manager is responsible for driving category growth, optimizing product assortment, and developing tailored strategies that increase market share, boost sales performance, and enhance profitability across assigned regions.

This role requires strong analytical capability, market insight, and the ability to collaborate effectively with cross-functional teams to execute winning category strategies.

Key Responsibilities

Category Strategy & Planning

• Develop and implement category growth strategies aligned with company objectives
• Conduct market and competitor analysis to identify trends, opportunities, and threats
• Recommend channel-specific category initiatives for the General Trade, Modern Trade, and HORECA

Product Assortment & Merchandising

• Define and optimize SKU assortment per channel, region, and customer type
• Lead category visibility initiatives such as planograms, POS materials, and display execution
• Ensure consistent brand presence and shelf standards across Lagos and Oyo markets

Trade Marketing & Promotions

• Plan and execute trade promotions to drive volume, penetration, and brand awareness
• Evaluate promotion performance and provide insight-driven recommendations
• Collaborate with marketing and sales teams to ensure seamless activation across channels

Sales Support & Collaboration

• Work closely with regional sales managers, TSMs, and key account teams to deliver category priorities
• Provide category training, market insight, and data-driven guidance to the sales team
• Track competitor activities and provide timely intelligence for strategic response

Data Analytics & Reporting

• Analyze sales data, category performance, and market share trends
• Develop monthly category dashboards and performance presentations
• Recommend actions that improve distribution, share of shelf, and revenue growth