Campaign and Marketing Manager at the Way It Fits

the Way It Fits

Lagos, Nigeria Permanent

Published 1 month ago · Expires 3 weeks from now

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Job description

## Title: Campaign and Marketing Manager

About the Role

We are seeking a qualified Campaign and Marketing Manager to develop and execute compelling marketing campaigns that drive store traffic, online conversions, and brand awareness for the Way It Fits.

Key Responsibilities

  • Develop and execute marketing campaigns for store launches (new locations, exclusive openings, client experiences), seasonal sales (Black Friday, festive events, anniversaries), and new product and collection releases
  • Create data-driven marketing strategies that increase store traffic and online conversions through social media management and ads promotion
  • Plan content calendars and campaign timelines
  • Manage influencer partnerships, collaborations, and PR placements to strengthen brand presence
  • Track and analyze campaign performance, providing actionable insights and recommendations
  • Work with the Creative Director to ensure campaigns align with the brand's aesthetic and voice
  • Supervise creation of marketing materials, including photoshoots, lookbooks, newsletters, ads, and social media visuals
  • Maintain consistency across all brand communication channels (digital, in-store, and experiential)

Required Qualifications

  • 2+ years of experience in fashion, lifestyle, or retail marketing
  • Creative mindset with a strong grasp of current trends in fashion and content
  • Strong understanding of brand positioning, digital strategy, and campaign execution
  • Excellent written and visual communication skills
  • Proficiency in social media marketing, Meta Ads, and campaign analytics
  • Ability to work independently, manage deadlines, and collaborate effectively across teams

Preferred Qualifications

  • Proven experience managing campaigns for fashion or lifestyle brands
  • Strong eye for aesthetics and attention to detail
  • Resourceful, results-oriented, and innovative approach to problem-solving
  • Proximity to Ikeja

Location

Lagos, Nigeria

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