Brand Manager – Milk & Dairy Products, Tomato at ICS Outsourcing Limited

Job Summary

We are seeking a high-performing and passionate Brand Manager to lead the strategic and creative direction of our milk and dairy product portfolio. This role requires a visionary leader with proven experience in FMCG brand management, particularly in milk and dairy categories, to strengthen brand equity, drive consumer engagement, and accelerate business growth. This position offers a great opportunity for career growth.

Key Responsibilities

• Develop and implement compelling brand strategies that align with business objectives and consumer insights across the milk and dairy category
• Lead the planning, execution, and optimization of 360° marketing campaigns (ATL, BTL, and digital) to build brand awareness, engagement, and conversion
• Collaborate with R&D and cross-functional teams to drive innovation, oversee product launches, and enhance product portfolio performance
• Leverage market research and consumer data to identify trends, opportunities, and competitive threats, and translate insights into impactful actions
• Track KPIs, analyze brand health metrics, and provide regular performance reports with actionable recommendations
• Work closely with Sales, Trade Marketing, Supply Chain, and external agencies to ensure seamless brand execution and consistency across all touchpoints

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field (MBA preferred)
• Minimum of 5 years of experience in brand management within the FMCG sector, with a strong focus on milk and dairy products
• Proven track record of successful brand building and marketing campaign execution
• Strong understanding of consumer behavior, market dynamics, and category trends
• Excellent project management, communication, and leadership skills