Brand Manager - FMCG at Givanas Group of Companies

Job Summary

We are seeking a dynamic Brand Manager to own and drive the growth of Givanas Group's FMCG brands. You will lead brand strategy, product innovation, marketing campaigns, and performance management to deliver measurable business impact.

Key Responsibilities

• Develop and execute brand strategies to grow market share and profitability
• Lead product development, packaging, and innovation initiatives
• Conduct market and consumer research to inform brand positioning
• Plan and execute integrated marketing campaigns (ATL, BTL, digital, trade)
• Monitor brand performance, analyze sales data, and benchmark competitors
• Collaborate with Sales, Trade Marketing, and Supply Chain teams
• Manage brand budgets and ensure ROI on marketing initiatives
• Drive consumer engagement and maintain relationships with agencies, distributors, and retail partners
• Ensure brand compliance with corporate and regulatory standards

Key Performance Indicators

• Brand growth and market share increase
• Sales and revenue impact of marketing campaigns
• ROI on ATL, BTL, and digital initiatives
• Successful execution of new product launches
• Year-on-year increase in consumer engagement and brand awareness
• Integration of market insights into strategy execution

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field (MBA is a plus)
• 4–5 years of FMCG brand management experience
• Proven success managing multiple FMCG brands or categories
• Experience in launching products and executing full product lifecycle campaigns
• Deep understanding of Nigerian and West African FMCG markets
• Advanced Microsoft Office skills; marketing analytics tools a plus
• Professional certifications (CIM, NIMN) are advantageous

Skills & Competencies

• Strong FMCG marketing knowledge and consumer insight application
• Brand strategy, product innovation, and lifecycle management