Brand Manager – Dairy

This vacancy presents a chance to join a leading organization. Position Overview: - We are seeking a high-performing and passionate Brand Manager to lead the strategic and creative direction of our milk and dairy product portfolio. This role requires a visionary leader with proven experience in FMCG brand management, particularly in milk and dairy categories, to strengthen brand equity, drive consumer engagement, and accelerate business growth. Key Responsibilities: - Brand Strategy & Positioning: Develop and implement compelling brand strategies that align with business objectives and consumer insights across the milk and dairy category. - Marketing Campaigns: Lead the planning, execution, and optimization of 360° marketing campaigns (ATL, BTL, and digital) to build brand awareness, engagement, and conversion. - Innovation & Product Development: Collaborate with R&D and cross-functional teams to drive innovation, oversee product launches, and enhance product portfolio performance. - Consumer Insights & Market Trends: Leverage market research and consumer data to identify trends, opportunities, and competitive threats, and translate insights into impactful actions. - Brand Performance Management: Track KPIs, analyze brand health metrics, and provide regular performance reports and actionable recommendations. - Cross-functional Collaboration:Work closely with Sales, Trade Marketing, Supply Chain, and external agencies to ensure seamless brand execution and consistency across all touchpoints. Requirements: - Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred). - Minimum 5 years of experience in brand management within the FMCG sector, with a strong focus on milk and dairy products. - Proven track record of successful brand building and marketing campaign execution. - Strong understanding of consumer behavior, market dynamics, and category trends. - Excellent project management, communication, and leadership skills. - Ability to think both strategically and creatively, with a hands-on approach. Why Join Us - Be part of a passionate and innovative team shaping the future of dairy brands. - Work in a fast-paced environment where your ideas and impact matter. - Competitive compensation and career growth opportunities. - Salary is open for negotiation.