Brand Manager

This position offers a great opportunity for career growth. Role Summary - The Brand Manager is responsible for building, protecting, and growing the brand across all touchpoints—in-store, packaging, digital, and customer experience. - The role requires a commercially minded marketer who can translate brand strategy into high-impact campaigns that drive foot traffic, engagement, and sales. - Ideal Candidate: A hands-on Brand Manager who understands the realities of QSR operations, is passionate about food brands, and can turn brand strategy into measurable business results. Key Responsibilities: - Develop and execute brand strategies that strengthen brand equity and support business growth. - Plan and manage marketing campaigns, promotions, and product launches across online and offline channels. - Ensure brand consistency across outlets, packaging, signage, staff presentation, and digital platforms. - Collaborate with Operations to ensure brand promises are delivered at store level. - Manage customer insights, market trends, and competitor analysis to inform brand decisions. - Track brand and campaign performance using relevant KPIs and recommend improvements. - Work with external agencies, designers, and vendors to deliver brand initiatives on time and within budget. Key Requirements - Proven experience in brand management, marketing, or communications, preferably within confectionery, QSR, FMCG, or retail. - Strong understanding of consumer behavior, retail marketing, and customer experience. - Ability to balance brand building with commercial and sales objectives. - Excellent project management, communication, and stakeholder management skills. - Creative thinker with strong execution capability in a fast-paced environment.