Brand & Digital Marketing Specialist at Blume Nigeria Limited

Job Summary

We are seeking a highly creative and results-driven Brand & Digital Marketing Specialist with strong expertise in graphic design to join our dynamic marketing team at Blume Nigeria Limited. The ideal candidate will be responsible for developing and executing brand and digital marketing strategies that increase brand visibility, engagement, and sales. You will play a key role in shaping the company's online presence through innovative content creation, social media campaigns, and compelling visual storytelling.

Key Responsibilities

• Develop and implement brand and digital marketing strategies to drive awareness and growth
• Design and produce engaging graphics, social media posts, and digital marketing materials consistent with the brand's identity
• Manage and optimize all company social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, and others)
• Plan, execute, and monitor paid digital campaigns (Google Ads, Meta Ads, and similar platforms) to maximize ROI
• Collaborate with cross-functional teams (Sales, Product, and Creative) to align digital marketing initiatives with business goals
• Monitor analytics, prepare performance reports, and make data-driven recommendations for improvement
• Ensure brand consistency across all marketing channels and materials
• Stay current with industry trends, emerging platforms, and best practices in digital marketing and design

Requirements & Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Graphic Design, or a related field
• 3–5 years of experience in digital marketing and brand management
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, Canva, or CorelDRAW
• Strong knowledge of SEO, SEM, email marketing, and social media management tools
• Excellent communication, storytelling, and creative skills
• Strong analytical mindset with the ability to interpret data and trends
• Ability to multitask and manage multiple projects simultaneously