Brand and Marketing Manager (FMCG) at Secom Limited

About the Role

Secom Limited is seeking a qualified Brand and Marketing Manager to lead strategic marketing initiatives and drive brand excellence across our FMCG portfolio. This is a senior marketing position based in Lagos, Nigeria.

Key Responsibilities

• Develop and implement integrated marketing strategies aligned with company goals
• Lead and manage marketing campaigns across digital, print, and social media platforms
• Conduct market research and competitor analysis to inform strategic decisions
• Oversee brand positioning and ensure messaging consistency across all channels
• Manage marketing budgets and allocate resources effectively
• Collaborate with sales, product, and creative teams to ensure cohesive campaign execution
• Analyze campaign performance and optimize strategies based on data insights
• Mentor and guide junior marketing staff

Required Qualifications

• Bachelor's Degree in Marketing, Business, or related field (MBA preferred)
• 10+ years of experience in marketing, with at least 3 years in a managerial role
• Strong leadership and project management skills
• Proficiency in marketing tools (e.g., Google Analytics, CRM platforms)
• Excellent communication and analytical skills
• Ability to thrive in a fast-paced, cross-functional environment