Area Sales Manager - Spare Parts

Position Overview

The Area Sales Manager (Spare Parts) is responsible for driving sales growth, market penetration, and profitability of automobile spare parts within an assigned region. The role focuses on dealer and distributor management, channel expansion, team supervision, and execution of sales strategies to achieve business objectives.

Key Responsibilities

• Achieve regional sales targets for genuine and aftermarket automobile spare parts
• Appoint, manage, and expand spare parts dealers, distributors, and retailers
• Ensure optimum stock availability, inventory rotation, and reduction of obsolete parts
• Develop and implement area-wise sales plans, schemes, and promotional activities
• Monitor market trends, competitor pricing, counterfeit parts, and customer feedback
• Strengthen relationships with workshops, fleet operators, and institutional customers
• Ensure proper branding, visibility, and merchandising at dealer outlets
• Coordinate with supply chain, finance, and aftersales teams for smooth operations
• Review sales performance, credit control, collections, and outstanding management
• Prepare and submit periodic sales, market, and performance reports

Key Performance Indicators

• Area sales volume and revenue growth
• Dealer/distributor coverage and productivity
• Stock turnover ratio and inventory aging
• Credit control and collections efficiency
• Market share growth and customer retention

Requirements & Qualifications

• Bachelor's Degree or HND in Business, Marketing, Engineering, or related field
• 5 – 8 years of experience in automobile spare parts sales, with at least 2 years in a supervisory role
• Strong knowledge of spare parts distribution, pricing, inventory management, and dealer networks
• Proven track record of achieving regional sales and revenue targets
• Good leadership, coaching, and team management skills
• Excellent negotiation and communication skills