Area Sales Manager (North Central) at Lontor Nigeria

Job Summary

We are seeking an energetic and results-driven Area Sales Manager to lead and grow our sales operations within a designated region. The ideal candidate will be responsible for driving revenue, managing a field sales team, expanding market coverage, and ensuring excellent product availability and brand presence across all retail channels.

This role is critical to achieving regional sales targets and strengthening market leadership in consumer electronics, including rechargeable fans, LED lighting, power solutions, and smart appliances.

Key Responsibilities

Sales Performance & Revenue Growth

• Achieve and exceed monthly, quarterly, and annual sales targets for assigned territory
• Monitor daily sales activities and ensure consistent delivery against KPIs
• Identify growth opportunities in underpenetrated markets, new outlets, and customer segments

Team Leadership & Field Management

• Recruit, train, motivate, and manage a team of Sales Executives and Field Staff
• Conduct regular field visits and joint sales calls to coach and support team members
• Set individual performance goals, conduct reviews, and provide constructive feedback

Route-to-Market Execution

• Ensure effective implementation of route-to-market (RTM) strategy across Open Trade, Modern Trade, and Distributor networks
• Supervise order collection, delivery tracking, and stock reconciliation processes
• Maintain strong relationships with key retailers, distributors, and dealers

Brand Visibility & In-Store Execution

• Ensure optimal shelf presence, product display, signage, and merchandising standards
• Monitor competitor activity and respond with tactical recommendations
• Report on out-of-stocks, pricing deviations, and promotional compliance

Customer Relationship Management

• Build and maintain strong relationships with high-performing retail outlets and partners
• Resolve customer concerns and complaints professionally and promptly