Area Sales Manager at Goonite Hygiene

About the Role

We are seeking an experienced and dynamic Area Sales Manager to drive sales and market growth for hygiene products within the Abuja region. The ideal candidate will possess strong sales acumen, a deep understanding of the consumer goods industry, and the ability to develop and execute strategies that increase product distribution, brand visibility, and revenue growth.

This is an exciting opportunity for an individual with a passion for sales and a commitment to delivering exceptional customer experience.

Work Locations

• Lagos Mainland
• Ajah, Lagos
• Ogun

Key Responsibilities

Sales Strategy and Execution

• Develop and implement effective sales strategies to achieve business goals, expand market share, and enhance brand recognition in the assigned area
• Monitor and manage distributor sales performance, stock levels, and order cycles
• Drive both primary (distributor) and secondary (retail) sales within the coverage area
• Identify new sales opportunities and expand numeric distribution in target locations
• Ensure consistent product availability and visibility in key channels — open markets, supermarkets, pharmacies, and modern trade
• Strengthen distribution structure by developing capable sub-distributors and retail partnerships

Team Management

• Lead, mentor, and motivate a team of sales representatives and Territory Sales Managers
• Meet and exceed sales targets while maintaining high levels of customer satisfaction

Market Analysis

• Conduct market research to identify opportunities for business expansion
• Understand customer needs and stay informed of market dynamics

Customer Relationship Management

• Build and maintain strong relationships with key accounts, distributors, and retailers
• Ensure long-term business partnerships and consistent product availability