Area Sales Manager (ASM) - Margarine Sales

Position Overview

We are seeking a dynamic and results-driven Area Sales Manager with strong experience in margarine sales to drive growth, distribution, and market penetration across key regions in Nigeria. This role is ideal for seasoned FMCG professionals with a proven track record in managing territories, distributors, and go-to-market execution.

Key Responsibilities

• Drive sales performance to achieve volume, distribution, and visibility targets
• Develop and execute regional sales plans aligned with overall business objectives
• Manage, coach, and motivate sales teams, distributors, and channel partners
• Monitor market trends, competitor activities, and pricing dynamics
• Ensure effective merchandising and brand visibility across channels
• Prepare sales reports, forecasts, and performance analysis
• Build strong relationships with key customers, distributors, and trade partners
• Collaborate with Marketing and Supply Chain teams to ensure product availability

Requirements

• Bachelor's Degree in Business Administration, Marketing, or related field
• Minimum of 5 years' experience in Margarine Sales or a related FMCG category
• Experience from established and renowned FMCG organizations
• Strong understanding of Modern Trade, General Trade, and HORECA channels
• Proven ability to deliver targets and manage regional sales operations
• Strong leadership, negotiation, and communication skills
• Willingness to travel extensively

Compensation

Competitive (Open for negotiation)