Naya By Africa

About the Company

NAYA Naturals Limited (NAYA by Africa) is seeking a creative marketer with a passion for telling compelling brand stories to manage its brand marketing activities.

Position Overview

You will lead customer-centric marketing campaigns, manage customer community communications, and evaluate marketing performance metrics. You will collaborate with internal and external teams to develop content for online and offline platforms that tell the brand story, engage customers, and drive product sales.

Key Responsibilities

• Research and develop new ideas for brand storytelling, promotional campaigns, and marketing communications across online and offline channels
• Develop innovative strategies to improve customer engagement and experiences, increase brand awareness, and build customer loyalty
• Coordinate marketing activities across digital platforms (website and social media) and traditional channels (retail shops and events) to generate leads
• Create exceptional, well-crafted copy for all brand communications
• Track customer comments, FAQs, and feedback; compile and report results
• Conduct analytical data gathering and marketing/consumer research to understand customer interests and needs
• Direct creative sessions to develop monthly campaigns, update brand guides, and increase social media engagement
• Measure and report the performance of all marketing campaigns against established goals
• Represent the company at events to promote the brand and engage new customers
• Identify opportunities for collaboration and partnership development

Required Qualifications

• Exceptional creativity and strong engagement skills
• Excellent written and verbal communication skills
• Strong attention to detail
• Passion for branding, learning, and research
• Interest in building and engaging an active brand customer community

Location

Accra, Ghana