Adobe Target & Campaign Specialist

About the Role

The Specialist, Digital Targeting & Personalization is responsible for executing targeted web experiences using Adobe Target and supporting integrations with Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP). This role focuses primarily on hands-on configuration, testing, and deployment of personalized experiences, with some contribution to personalization strategy and optimization.

Key Responsibilities

• Execute targeting and personalization activities in Adobe Target (audiences, offers)
• Manage incoming marketing requests and convert them into actionable targeting setups
• Collaborate with web integrators to deliver targeted components and content
• Use RTCDP segments and profile attributes for audience targeting
• Perform end-to-end QA, including audience validation and experience rendering
• Maintain documentation for activities, requirements, and workflows
• Provide strategic guidance on personalization opportunities (approximately 20% of role)

Required Qualifications

• Hands-on experience with Adobe Target
• Familiarity with Adobe Experience Platform and RTCDP audiences
• Understanding of web fundamentals: HTML/CSS basics, parameters, data layers, and JavaScript concepts
• Experience working with web developers or integrators
• Strong communication and requirements gathering skills
• Ability to prioritize multiple requests in a fast-paced environment

Preferred Qualifications

• Experience with Adobe Analytics or Adobe Tags
• Exposure to digital personalization or experimentation strategies
• Bilingual proficiency (English/French)

About Cnexia Tech

Cnexia Tech is an ambitious organization that values innovation and promotes continuous learning, enabling tech champions to fulfill their creative aspirations. We develop innovative solutions and create original multiplatform media content, revolutionizing how people communicate on the web and interact with mobile applications and AI-enhanced experiences.