Sales & Marketing Executive at People FOCO

Job Purpose

To drive property sales, manage client relationships, and create digital marketing strategies that increase brand visibility, lead generation, and conversion across social media and online platforms.

Key Responsibilities

Real Estate Sales

• Generate and convert leads through cold calling, site visits, referrals, and digital platforms
• Conduct property presentations, client tours, and follow-up communications
• Manage buyer inquiries, negotiations, and closing processes
• Maintain updated knowledge of properties, pricing, and market competition
• Prepare weekly sales pipeline reports and closing updates
• Build and maintain strong relationships with property buyers, brokers, and partners
• Meet monthly and quarterly sales targets

Digital Marketing & Social Media Management

• Create and execute digital marketing campaigns across Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Develop social media content including posts, videos, reels, property showcases, and paid ads
• Manage and increase engagement, reach, and lead generation through online platforms
• Run and optimize paid ads to drive inquiries and site visits
• Track analytics, performance data, and ROI of digital campaigns
• Maintain and update website property listings and online marketplaces

Brand & Communication

• Develop sales brochures, property pitch decks, and marketing materials
• Represent the company at property expos, open days, and networking events
• Support brand growth through email marketing, WhatsApp campaigns, and CRM updates

Qualifications & Experience

• Degree or Diploma in Marketing, Sales, Business, Communications, or related field
• At least 2–3 years' experience in real estate sales (mandatory)
• Proven experience in digital marketing and social media management
• Experience running online ads and lead-generation funnels (added advantage)
• Valid driving license