Public Relations Assistant

About the Role

St. Paul's University is seeking a Public Relations Assistant to support the University's communication and branding efforts. This role involves assisting in the creation, coordination, and dissemination of information to internal and external audiences. You will play a key part in enhancing the University's image, strengthening stakeholder relations, and ensuring effective publicity of programs, events, and achievements.

Key Responsibilities

• Assist in developing and implementing PR and communication strategies
• Draft press releases, speeches, newsletters, and other communication materials
• Coordinate media coverage of University events and activities
• Manage the University's social media platforms and contribute engaging content
• Support the production of promotional materials such as brochures, banners, and newsletters
• Monitor media coverage and prepare regular reports on publicity and brand perception
• Assist in organizing and managing University events, ceremonies, and community outreach activities
• Maintain effective communication with students, staff, alumni, partners, and the public
• Handle day-to-day online inquiries and direct them to the appropriate offices

Required Qualifications and Experience

• Bachelor's degree in Public Relations, Communication, Journalism, Media Studies, Marketing, or a related field from a recognized institution
• 2-3 years of working experience in a PR role, preferably in a University or learning institution
• Experience in handling social media platforms, writing press releases and speeches, digital marketing, and events organizing
• Strong computer skills and proficiency in Microsoft Office suite and desktop publishing software
• Demonstrated digital competence in the responsible use of digital and communication technologies to support public relations functions

Preferred Qualifications

• Professional training in Digital Communication, Branding, or Media Relations