Marketing & Sales Director – High Volume B2B

About the Role

An exciting opportunity has arisen for a motivated professional to join FairChain WorkForce in Nairobi, Kenya. The Marketing & Sales Director is responsible for building and closing high-volume B2B contracts in Kenya, East Africa, and international markets. This role owns both personal and team revenue targets and leads structured, data-driven execution in Odoo CRM.

Core Responsibilities

Revenue Ownership

• Close large-volume supply contracts
• Secure multi-year framework agreements
• Negotiate pricing based on margin contribution
• Forecast demand aligned with production capacity

Private Label Growth

• Identify and develop supermarket and distributor private label accounts
• Structure volume-based pricing models
• Manage sample-to-rollout pipeline

Data-Driven Sales Management

• Full ownership of Odoo CRM pipeline structure
• Monitor conversion rates, sales cycle, margin per deal, and retention
• Maintain 3x pipeline coverage ratio
• Deliver weekly KPI reporting

International Team Leadership

• Manage and coordinate international sales team members across markets
• Align global sales targets with production capacity in Kenya
• Ensure structured reporting and CRM discipline across regions
• Drive unified commercial strategy across all territories

Leadership

• Carry personal sales quota
• Lead and coach the sales team
• Drive negotiation excellence and margin discipline

Key Performance Indicators

• Monthly gross profit target
• Volume sold (kg / metric tons)
• Pipeline coverage ratio
• Average contract value
• Private label accounts opened
• Client retention rate
• International team performance against regional targets

Required Qualifications

• Minimum 5 years of proven hands-on B2B sales experience
• Track record of closing large contracts
• Experience in FMCG, coffee, food service, or export markets (preferred)
• Proven ability to manage cross-border operations

Compensation

• Base Salary: $800 per month
• Commission: Uncapped on Gross Profit

About Us

FairChain WorkForce specializes in Brand & Private Label solutions across local and international markets.