Marketing Officer at Janta Kenya

Role Purpose

The Marketing Officer will be responsible for planning, executing, and monitoring integrated marketing activities across three business lines: Artistry by Njanja Studio, NK Lashes, and Njanja Beauty & Aesthetics Academy. The role ensures brand consistency, drives customer acquisition, improves retention, and supports sales growth through both traditional and digital marketing strategies.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement quarterly marketing plans for each business line
• Ensure all marketing initiatives align with overall business objectives and brand positioning
• Conduct market research to identify new opportunities, trends, and competitor activities

Digital Marketing

• Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn)
• Develop and execute paid advertising campaigns (Google Ads, Meta Ads)
• Coordinate content creation (videos, reels, stories, photos, graphics) in collaboration with designers and content creators
• Monitor analytics, engagement, and conversions, and adjust strategies accordingly

Content & Branding

• Maintain consistency of brand identity across studio, product, and academy
• Draft monthly content calendars and campaign proposals for approval
• Manage influencer collaborations and track ROI of partnerships

Customer Relationship Management (CRM)

• Support implementation of CRM strategies for customer acquisition and retention
• Create and run loyalty campaigns, referral programs, and promotions
• Collect and analyse customer feedback to enhance service delivery

Events & Promotions

• Plan and execute promotional campaigns, seasonal offers, and launch events
• Support academy recruitment campaigns (open days, information sessions)
• Promote NK Lashes in retail, wholesale, and online channels

Sales Support

• Work with sales and service teams to develop campaigns that drive revenue growth