Marketing & Liaison Officer- Nairobi

Overall Responsibility

The Marketing & Liaison Officer will play a pivotal role in promoting our hospital's services, enhancing our brand image, and engaging with the community. The ideal candidate should possess a strong marketing background, excellent communication skills, and a passion for healthcare.

Key Responsibilities

• Develop comprehensive marketing plans and strategies to promote the hospital's services
• Identify target audiences and market segments for various healthcare services
• Execute awareness campaigns across multiple channels, including digital, print, social media, and events
• Create compelling and informative content for marketing collateral, including brochures, social media, and newsletters
• Manage and update the hospital's social media accounts, including content creation, scheduling, and engagement with followers
• Monitor social media trends and recommend strategies to increase engagement and followers
• Establish and maintain relationships with community organizations, healthcare professionals, and local businesses to promote the hospital's services
• Organize and participate in community events and health fairs
• Implement and optimize online advertising campaigns to increase the hospital's online presence
• Conduct market research to identify industry trends and opportunities for growth
• Analyze and report on the effectiveness of marketing initiatives, providing recommendations for improvement
• Gather and analyze patient feedback to make data-driven marketing decisions and improve patient satisfaction

Job Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in marketing, preferably in the healthcare sector
• Strong written and verbal communication skills
• Proficiency in digital marketing tools and platforms
• Creative thinking and ability to develop innovative marketing strategies